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Bridging the Gap

Posted by Salima Smith/Entrepreneurship Equals Financial Freedom on September 8, 2010

Bridging the Gap (song)

Image via Wikipedia


As an entrepreneur, you quickly learn the art of small talk.  You constantly remind yourself that the person standing in line with you at the bank or grocery store could be a potential client or business partner.  Yet, for some strange reason, we subconsciously gravitate to those individuals that “look” like they could be a potential client or business partner.  For example, if you own a business that sells women’s shoes and the person in line at the bank or grocery store is a 68 year old woman, you strike up a conversation with her, but you don’t tell her about your business.  Now, if that same person was a 24 year old recent college graduate, you’d quickly tell her about your shoe business…you’d probably go so far as to give her a business card and tell her about your store’s on-line sale.  

Why do we do this? Why do we subconsciously create an image of our potential clients and business partners?  Simply put…we’re not thinking completely outside the box!  In order to think outside the box, you have to be willing to rip the box to shreds and throw the shreds in the trash!  

Approximately 3 years ago, www.seniorjournal.com  published an article that discussed a study conducted that revealed that grandparents spend $27.5 billion annually on their grandchildren, and three-fourths of those grandparents wish that they were able to spend more!  Many of you reading this are saying to yourselves “Yeah Salima, but that only applies to young grandchildren”…to you I say, think very hard about how much your grandparents do for you…a lot of you have been fortunate enough to start your businesses because your grandparents have financially supported your efforts and dreams of becoming an entrepreneur. 

As entrepreneurs, no matter what product we’re selling or service we’re offering, we must not overlook this customer.  We tend to think less of this customer because we are aware that they are not as Internet savvy as our younger clients.  Instead of overlooking them, let’s incorporate them into our business plan.  Let’s invest in them, let’s include them, let’s network with them, and most of all, let’s teach them how to network with us…and the rest of the world.  You’ll be amazed to learn how much they want to be connected to modern technology.  They want to be able to connect with us.  They don’t want to be left out. 

Too often, product/service campaigns serve as segregators and do not include this customer, unless it’s a product/service specifically designed for them (ex: the Life Alert bracelet).  It seems as though the world is leaving out the very group of people who have taught, nurtured, and supported us so that we are in positions of success, the very same group of people that spend $27.5 billion each year…on us.  We need to show them that their investment in us has paid off! 

Show them how to find you on the Internet, offer them a discount, and ask them to tell their families and friends about your business.  As the matriarchs and patriarchs of their families, they tend to have influence on which businesses their families support (even if a younger person decides they want to check you out to make sure you’re not trying to pull one over on grandma!).  

So the next time you’re in line at the store and you see someone who doesn’t fit your mental picture of what your next client or business partner looks like, challenge yourself to make the investment in that person, by simply bridging the gap ;-)! 

Note: For anyone wondering why I included this picture with this blog, here’s my reasoning: 1. I’m a huge Nas fan! 2. The title matches.  3. This collaboration between Nas and his father is a perfect example of Nas paying homage to his father (Olu Dara), who taught, nurtured, and supported him and his love of music. 4. The picture speaks a million words…Nas in the foreground of the pictures shows exactly my point…it’s up to us to Bridge the Gap! 


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3 Goals A Day Keeps Procrastination Away!

Posted by Salima Smith/Entrepreneurship Equals Financial Freedom on September 2, 2010


Image via Wikipedia


Let’s face it…procrastination is a form of fear…and fear of failure is the number one reason people do not become successful.    

So, you have this great idea for a business, and you know that if you work hard enough, this great idea will evolve into a successful business.  As you skip down the street with happy thoughts in your head, you start thinking about all the things that you need to do to get your business started.  First thing you decide to do is read books, blogs, and articles about starting a business…and that’s when it hits you…“whoa, this isn’t going to be easy, and what am I supposed to do first?” 

Slowly, you begin to experience a series of emotions that you later identify as being overwhelmed, nervous, and finally, being plain old scared (yikes!).  As these emotions begin to settle in (which by the way are all a product of our e.g.o. =easing God out), you start convincing yourself that perhaps this isn’t what you need to do right now.  You start making all kinds of excuses as to why you shouldn’t be a business owner: “I don’t have the time; My children are still too young; Someone else is already doing what I want to do”…the list of excuses is endless, and they all contribute to the monster that is better known as procrastination!!  

Relax, take a deep breath, and realize that you have a gift…it’s called your mind!  And that mind of yours has given birth to an idea that will become a successful business, sooner than you think. So how do you conquer and defeat the monster better known as procrastination?  It’s simple: 

Step 1: Take 10 minutes (time yourself) and make a list of all the things you need to do to start your business.  It’s okay that this list is random.  When the 10 minutes is over, add one more item to your list: “take 10 minutes to add to my list”.  Congratulations, you’ve just made a list of business related goals! 

Step 2: Take a look at your list and break down any large goals into smaller goals.  For example, if one of the goals on your list is “Build a Website”, breaking that down could look like: 

  • research sites that teach me how to build a website
  • choose a theme/color scheme for my website
  • learn about SEO
  • look at my competitors websites and decide on things that I don’t want to do
  • make a list of pages I’d like to have on my website
  • research pricing information for web hosting/domains

These smaller goals are now part of your goal list. 

Step 3: Go back to the top of your list and work on 3 items each day until you have successfully reached all goals (Note: this list will always grow…it’s supposed to).  

This method of accomplishing 3 goals a day will demolish the monster that is known as procrastination, it will aid you in learning self-discipline, and it will strengthen your focus…all of the things that will make you a successful business owner. 

So, the next time you begin to feel overwhelmed with the tasks involved in starting a business, take a deep breath, and remember: 3 Goals A Day Will Keep Procrastination Away! 

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